Spa Business Strategies: A Plan for Success

Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices.





Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.

Salons and Spas: The Architecture of Beauty

Beauty is big business worldwide. This is most evident by noting the amazing transformation of what was once the corner "beauty shop" into the amazing spaces that are now called salons and day spas and are being designed by some of the world’s hottest designers and architects. Providing a serene atmosphere that pampers and relaxes is as important for success as the products and services these retreats offer. Clients’ demands are not just to look beautiful when they leave but also to feel beautiful when they are there.





The salons and spas that can provide this perceived sense of beauty prove to be the most successful. These pages provide an inside look at the most elegant and appealing spas to the hippest beauty shops. These new shops represent the high-end of interior design and architecture and the atmosphere is as important as the service. Spas and Salons features the design details of the best and newest beauty shops and spas on the block and uncovers, through interviews with the designers, what makes them so appealing, memorable, and desirable.

Use your phone number as a handout email address

Lifehacker, the Productivity and Software Guide

Having heard my wife give out her email address to yet another soccer coach at the start of the season, it hit me. What if you used your phone number as a handout email address?

Instead of spelling some haphazard email address, she could tell them: ""It is our phone number -- 5551234@gmail.com" and be done with it.

If you give this a try, you'll find that some email apps, like Gmail, won't allow you to include your entire phone number (area code and all) without adding a letter to the mix, but with Gmail, as long as you have fewer than 8 numbers, you're okay. While you wouldn't want to use this address for everything, it seems like a potentially perfect solution for situations like Dan described - you can hand out two pieces of contact info for the price of one.

List Your Spa on Discover Spas

Each spa in The Spa Register® Directory has its own listing page. The listing page is accessed from the Directory link in the left column. A listing page looks like:

Name: Sample Spa Address: Street City, State/Province/Country Zip Code Phone: 000-000-0000 / 800-000-0000 Web: http://www.samplespa.com Type: Day, Destination, Resort, Hotel, Inn, B&B, Club, Medical, Retreat, Mobile and Springs Spas

Description: Up to 300 characters including spaces and punctuation.

Treatments & Programs: Up to 500 characters including spaces and punctuation. Example - Massage (Swedish, Aromatherapy, Deep tissue, Neuromuscular, Shiatsu, Reflexology), Body Wraps (Seaweed Body Contour, Detoxifying Body, Contouring Mud), Salt Glow, Body Gommage, Facials (Petit, Grand, Fresh Fruit, Gentleman's), Hair Removal, Make-Up, Nail Services (Manicure, Signature Manicure, French Manicure, Pedicure, Signature Pedicure, French Pedicure, Change of Polish, French change of polish, Paraffin), Salon Services

Romantic Treatments & Programs: Up to 500 characters including spaces and punctuation. Example - Couples Massage, Romance Package for Two, Yoga for Couples, Bridal Packages, Honeymoon Spa Packages, etc.

Maternity Treatments & Programs: Up to 500 characters including spaces and punctuation. Example - Maternity Massage, Pre-natal Massage, Post-Natal Massage, Infant Massage, etc.

Weight Control Treatments & Programs: Up to 500 characters including spaces and punctuation. Example - Comprehensive Weight Management Programs, Weight Management Consultation, Nutrition, Fitness for Weight Loss and/or Body Sculpting, etc.

Spa Facilities: Up to 500 characters including spaces and punctuation. Example - Separate men's and women's locker rooms (each with a sauna, steam room, showers and a dressing area), a co-ed waiting area, five massage treatment rooms (1 wet room, 2 massage treatment rooms and 2 facial treatment rooms), fitness center with Cybex strength training machines, free weights from 3-65 pounds and Precors treadmills, ellipticals, and bikes.

Other Facilities: Up to 300 characters including spaces and punctuation. Example - 300 guest rooms and suites, 18-hole championship golf course, five lighted tennis courts, three swimming pools.

Submit your site to be considered for inclusion in The Spa Register® or submit additional or corrected information on existing listings by emailing the following information to jar@discoverspas.com:

Photo (Maximum size: 150W x 250H pixels. You can email any photo in .jpg format and DiscoverSpas will size it to fit the listing. The photo must be of the spa facility. Photos of generic people receiving spa treatments will not be accepted.): Spa Name: Street Address: Phone: Toll Free: Fax: Web Site URL (ex.www.samplespa.com): Spa Email: Spa Type (choosefrom Resort, Destination, Hotel, Day, Inn, B&B, Club, Medical,Hot Springs): Description: Treatments & Programs: Romantic Treatments & Programs : Maternity Treatments & Programs: Weight Control Treatments & Programs: Spa Facilities(Please include information such as square feet, number and types of treatment rooms, locker facilities, steam, sauna, shower, lounge, relaxation room, etc.): Other Facilities: Spa Director Name: Spa Director Phone: Spa Director Email: Spa Owner Name: Spa Owner Phone: Spa Owner Email: How did you find out about DiscoverSpas.com?

Requests for listing other spa-related businesses will be accepted, but they will not be posted until after the spa listings are completed.

Discover Spas reserves the right to refuse to list any business for any reason.

Daintree - Cape Tribulation Heritage Lodge Rainforest Resort

Daintree - Cape Tribulation Heritage Lodge Rainforest Resort

Daintree Cape Tribulation Heritage Lodge is an Australian rainforest spa resort offering luxury boutique cabins for that perfect getaway or retreat.

Heritage Lodge provides guests with the opportunity to escape from the realities of daily life into an area that boasts the World Heritage listed lush wet tropical rainforests and a gateway to our Great Barrier Reef.

With only twenty cabins our guests numbers are limited. During your stay with us you are free either to 'do it all' or you may prefer the serenity of the bubbling waters and crystal clear swimming holes of Cooper Creek. Four wheel drive safaris, reef trips and guided rainforest walks are all available from Heritage Lodge.

Fiji Luxury Spa Resort*Fiji Massage Spa Resort*Fiji Island Luxury Spa Hotel* Fijian Massage Therapies

Fiji Luxury Spa Resort*Fiji Massage Spa Resort*Fiji Island Luxury Spa Hotel* Fijian Massage Therapies:

We are one of the only 5-star resorts with an oceanfront pool. We invite you to refresh in the spacious freshwater pool overlooking the Pacific, ideal for a cooling dip or serious laps.

In February, 2004, we gave the pool area a major facelift. We enlarged the pool to include an infinity edge and a shallow soaking area with umbrellas and tables. We expanded the deck area, too and added covered pergola area that provides shelter from the sun's rays. All-new deck furniture provides the perfect place to soak them up.

Or relax on deck by the pool, then stroll down to the ocean just steps away. At day's end, join us to toast another day in Paradise as the sun sinks into the horizon, then share award-winning cuisine poolside by candlelight.

Daily Yoga

Clear your mind and relax your body with a morning yoga class. (We are one of only Fiji resorts that features yoga daily.)"

Maravu Plantation Resort & Spa TripAdvisor.com's Travelers' Choice Awards for 2006

Resort News - Fiji Travel News:

Maravu Plantation Resort & Spa on Taveuni Island in Fiji has been announced as the best Luxury Hotel in the South Pacific by TripAdvisor.com's Travelers' Choice Awards for 2006. It was also placed in TripAdvisor's Top 100 Hotels of the World.

The Travelers' Choice Awards program is in its 5th year and, unlike industry awards, winners are chosen by the travelers themselves.

Maravu Resort offers its guests a choice of stylish bure and villa accommodations in Fijian style surrounded by 90 acres of lush tropical landscaping, as well as fine dining and wines, pool, spa facility, white sand beach, and a variety of relaxing or adventure activities. It is a popular resort for honeymoons and weddings. Read more information and contact Maravu Resort direct.

Other winners in the top 10 South Pacific Luxury category included 7 hotels from Australia and 2 others from Fiji - Qamea Beach Resort and Turtle Island."